Not in the same direction as we saw with Zara or H&M. President of parent company experthome expert home Website expert home us Fast Retailing (which also owns theory, Comptoir des Cotonniers, and J

 Brand) Tadashi Yanai, a Uniqlo spokesperson has told Bloomberg this month that Uniqlo plans to “change our strategy for marketing to concentrate on high-end materials and high-function clothes instead of on brand.”